Ryan Bivensfutsaljogo, a Kentucky grain farmer who sells corn to one of America’s biggest bourbon and whiskey producers, operated at a loss last year as he faced higher production costs from persistent inflation.

President Trump’s trade war is about to make that economic pain even worse.

Industries across the United States are bracing for higher prices for the imports that they need to make their products, as well as new restrictions on their exports as countries around the world prepare to retaliate against Mr. Trump’s tariffs. America’s whiskey industry has become a favorite target of such retaliation, and the blowback is going to be especially painful for distillers and the companies that supply them, from farmers to barrel makers.

While Mr. Trump aims to protect domestic sectors such as steel and aluminum, his blunt strategy is putting the economic squeeze on other American industries, hitting many of the workers who supported him in red states and helped propel him back to the presidency.

“This is coming at a pretty tough time for us right now,” said Mr. Bivens, a Republican state representative who owns a 10,000-acre corn, soybean and wheat farm in Hodgenville. “We don’t want to see this going on for a long time — we can’t afford for it to.”

Mr. Bivens supports Mr. Trump’s efforts to negotiate better trade deals. But his business could suffer if American bourbon distilleries, which rely heavily on corn, have to scale back orders for his crop. He is also facing pressure from other directions: On Friday, China announced new retaliatory tariffs on soybeans,fef777 which Mr. Bivens exports.

Mr. Trump’s sweeping tariffs have kicked off a trade war that many American businesses long feared. The European Union announced plans to impose 50 percent tariffs on all American whiskey in response to Mr. Trump’s steel and aluminum tariffs, prompting the president to threaten 200 percent tariffs on European wine and other alcohol if the bloc followed through. Canada has also imposed 25 percent tariffs on American whiskey, and in some provinces, brands including Jack Daniel’s have been pulled from store shelves.

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In marketing parlance, a phenomenon that is likely to have played at least a small role in Tupperware’s demise is known as genericization, which is when a brand name becomes so well known that it supplants the product itself. Think of brands like Kleenex, which is synonymous with facial tissue, or X-acto, which has become a stand-in term for any type of modeling knife.

Mr. Donahoe, the company’s chief executive since January 2020, helped navigate Nike through the disruption of the Covid-19 pandemic, the growth of e-commerce and supply chain bottlenecks. But he wasn’t seen as an innovator and marketer, key qualities in a company that combines performance and style.

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